The light brown, creamy (our designers call it cappuccino) hue comes from the natural bamboo pulp. Our natural browned paper towels skip the whitening process all-together! This means that production takes less resources (water, energy, whitening agents). Unlike traditional paper towels, which are whitened with bleach, ECF paper towels are whitened using a process that doesn't release toxic chlorinated substances into the environment and is more energy efficient. Our classic white paper towels are whitened using an elemental chlorine free (ECF) process. The choice between them mostly comes down to personal preference. Both types of paper towels serve the same purpose and are the same quality.
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